Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public

Abstract

Purpose: To explore the role of Facebook advertisement in disseminating first-episode psychosis knowledge to the Chinese-speaking general public. Methods: A Facebook advertisement, linked to an external YouTube education video on first-episode psychosis, was displayed for 48?h. Metrics such as number of unique individuals reached, the number of engagements, the engagement rate (engagements/reaches), and the cost per post engagement were recorded. Data were analyzed using descriptive statistics. Results: Facebook advertisement reached a total of 252 unique viewers and prompted 66 post engagements. Conclusion: Facebook advertisement was able to target younger Chinese-speaking individuals at risk of developing early psychosis.

Keywords

• Chinese
• Facebook
• first-episode psychosis
• health education
• schizophrenia
• YouTube