Empirical evaluation of a conceptual model for the perceived value of health services

Abstract

Perceived value and its antecedents and consequences have been claimed to be important in industries with higher customer involvement. The aim of this paper is therefore to empirically assess the conceptual model, with perceived service value as its central component. It also investigates how it affects loyalty and satisfaction, how it is influenced by its antecedents, and to compare with other studies investigating partial relationship between variables.

Keywords

• health services
• perceived value
• satisfaction
• loyalty
• reputation
• quality
• price
• factor analysis
• linear structural equation modelling
• zdravstvene storitve
• zaznana vrednost
• zadovoljstvo
• zvestoba
• ugled
• kakovost
• cena
• faktorska analiza
• modeliranje z linearnimi enačbami