Features of Using the Methods of the Business Intelligence

Abstract

Article is dedicated to the rather new phenomenon for the Russian business practice — competitive reconnaissance (intelligence). 99% of Japanese firms, 80% of the USA firms and 75% of the Great Britain firms tend to use competitive reconnaissance (intelligence). Russia’s indicator amounts to less than 9%. At this article the author argues the necessity to create the service of competitive reconnaissance (intelligence), analyzing expenditures and potential benefits of such services.

Keywords

• деловая разведка
• конкурентная разведка
• экономическая эффективность
• бенчмаркетинг