Communication Design Strategies for Raising Awareness and Driving 
Change in Achieving the SDGs

Abstract

Communication has great potential: it connects people and ideas, inspires action and influences thinking. However, its potential also depends on its quality and its ability to be accurate, truthful and inclusive. Communication Design takes up the ethical responsibility of this potential, systemizing the knowledge and the skills of the discipline, transforming them into methodologies and techniques for constructing a message through the code of visual language. In this contribution, through a matrix analysis of case studies, useful communication strategies will be identified and described as powerful tools to raise awareness towards the achievement of some of the SDGs. After outlining the status of the literature on the ethical dimension that has characterised communication design as a lever for sustainable development, the research provides a systematic review of selected case studies relating to the discipline, which experience and bear witness to the systemic transition for sustainable development, encouraging social inclusion, awareness, and environmental sustainability.