A study on the limits of digital creativity in the context of contemporary art and cinema

Abstract

Contemporary art, characterised by blurred boundaries and rule-breaking, now faces a new challenge: Determining the extent to which artificial intelligence should be integrated into its practices. This study examines the impact of AI on creativity in cinema, a contemporary art form, by analysing semi-structured interviews with ten production professionals. Participants were presented with two script treatments - one traditionally written and the other AI assisted - before discussing their impressions. The results indicate that most participants are initially hesitant and have preconceptions about AI in screenwriting. However, despite these reservations, the majority found the AI-assisted treatment to be more successful, albeit for different reasons. This finding suggests the need to reconsider preconceived notions about the role and potential of AI in creative fields.