Imagens e sensações: o acesso à informação em acervos fotográficos

Abstract

This article aims to discuss the way access to information is setup actively using images and photographs found in institutional repertoires. We consider that the sensations and concepts arising from the images and the photographic documents are contradictory, and they vary according to people’s life experience and that of societies. In addition, we understand that the right to access information is linked to citizens' rights in matters concerning a right to culture, memory and individual guarantees, and even in citizen-state relations. This reflection seeks to analyze some strategies to access information in photographic repertoires using images and photographs as a dissemination resource, from a perspective of understanding how marketing in archives can make this access possible. We use an exploratory study methodology in two institutions' portals that have photographic repertoires to identify systematization standards, transparency and dissemination of the information. The findings obtained are related to improving the dissemination and assessment of archives while approaching repertoires along with society. This also involves an expansion of citizens' access to information on the materialization of individual rights and guarantees, shielded by a society-state relation.

Keywords

• Access to information
• photographic repertoires
• dissemination repertoires
• marketing in archives at Archivo Nacional (Brazil)
• Instituto Moreira Salles