A structural equation modeling approach to understand users' perceptions of app-based CNG auto-rickshaw services in Dhaka City

Abstract

Abstract The use of CNG auto-rickshaws is increasing in Dhaka, the capital of Bangladesh. CNG auto rickshaws are a crucial component of the transportation system of Dhaka City. These offer the dwellers a quick and affordable way to navigate the city’s congested streets. This study aims to determine how commuters in Dhaka City perceive the quality of app-based CNG auto rickshaw service. A structured questionnaire is developed based on the users’ reported attitudes and perceived risks. In order to comprehend how users feel about an app-based CNG auto rickshaw service, collected data were used to create a Structural Equation (SE) model. The responses are also evaluated using the Relative Importance Index (RII) method, which validates the SE model. The study shows that women’s safety and better safety experience are the most significant parameters while accepting app-based CNG auto rickshaw services. The results of this study will help the service providers involved in this operation better understand the best course of action to be taken in order to provide better service to commuters.

Keywords

• App-based
• CNG
• Service quality
• Structural equation modeling
• Relative Importance Index