THE TOURISM IN THE OLTENIA REGION – STRATEGIES OF DEVELOPMENT

Abstract

Oltenia is one of the nine regions of Romania. Its tourism potential refers to an ensemble of components like geographical ones, historical, folkloric, religious and cultural, which create the premise for the development of diversified forms of tourism. Taking into consideration the fact that the region is not one of the most developed regions of Romania it is necessary to attract funds from the European Union to create an image of the destination so that more tourists will come in the area and these tourists will buy different tourism products. Tourism represents an important part in the economy of each country. There are regions in the entire world which have managed to create a unique image by creating a unitary tourism product. Regions like Toscana in Italy, Bordeaux in France, Campania from Italy, Palawan in Philippines. Following the examples of these regions we have in Romania regions like Maramures and Bucovina which attract annually tourists not only from Romania but also from other countries. We belive that the main strategy for Oltenia Region is the publicity so this Region be as well known as the other touristical Regions of Romania (Maramures, Bucovina).

Keywords

• region
• tourism destination
• destination image
• tourism marketing.