Revista de Turism: Studii si Cercetari in Turism (Dec 2012)

ONLINE VISIBILITY OF THE TOURISTIC SUPPLY IN SUCEAVA COUNTY

  • Pavel STANCIU,
  • Mihai COSTEA

Journal volume & issue
Vol. 0, no. 14
pp. 46 – 52

Abstract

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Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight the stage development of the touristic accommodation structures in Suceava County through the online visibility filter and, implicitly, their familiarisation with the specific techniques, strategies and marketing methods of the virtual environment.

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