Acceptance and use of technology for the choice of touristic destina-tions by persons of the third age: a study using UTAUT2

Abstract

The elderly have shown an increasing interest in new technologies and relate them to learning, social insertion and leisure. Considering the high number of changes in the profile of the Brazilian elderly and the tourist and technological contexts, this work aims to understand the behavioral intentions and the use of the internet by the elderly for the purposes of tourist destination choices. For this, the work extended the UTAUT2 Model of Venkatesh, Thong and Xu (2012), inserting new constructs related to technology: Perceived Risk and Confidence, by Slade et al (2015) and also adding Attitude, based on Curras-Perez, Ruiz-Mafe and Sanz-Blas (2014). The study is characterized as exploratory-descriptive. For that, a Survey was conducted, online and face-to-face, being applied for two months. Statistical analysis of multivariate analysis was performed using SPSS20 and the modeling analysis of structural equations using SmartPLS. The sample obtained was of 211 elderly people who use Internet for tourist purposes. As a result, the relations of the Habit, Hedonic Motivation, Trust and Performance Expectations as determinants of the Internet Use Attitude for tourism purposes and, in addition to that, the relation of the Habit construct, positively affecting the Usage Behavior . As far as the originality of the work was concerned, Atitude was a new concept used to compose the model, bringing something unprecedented to this field of studies in Brazil. In addition, innovations include the application of the UTAUT2 model to the Brazilian context, in a segment and market sector not yet explored in this field of research - the third age and tourism.

Keywords

• Idoso. Destinos Turísticos. Internet. Tecnologia. Teoria Unificada de Aceitação e Uso da Tecnologia 2 (UTAUT2)