Development of Ukrainian Blogosphere: Th eoretical aspects of analysis

Abstract

The article deals with the research of modern dynamics of the development of Ukrainian blogosphere in the period from 2015 to 2019. The research audience consisted of Ukrainian young people aged 18 to 40. It gives the opportunity to see the real difference in the picture of development of network diaries.The phenomena of blog genre is described. We examine blogs not only as a form of unprofessional journalism but also as a form of public communication, which makes it possible to directly influence social groups. The hierarchy of varieties of blogs is given. Blogs were engendered for the facilitation of process communication between people. In different countries blogosphere developed and gained popularity in different ways. Short historical digression of their development is given. The articles consider and detail the concept of stigmatization of blogospheres, its content and thematic composition. At the same time, the authors’ general vision of displaying the stigma on the text of blogs, the consequences of stigmatization during the publication of texts of their own blogs, in particular those Internet users who have reviewed important divisions and are migrants from Donetsk and Luhansk regions. The article presents the definition of stigmatization of blog content and describes its possible varieties. The author’s vision of the dynamics of development of the modern domestic blogosphere as a key environment for the development of amateur media and Internet communication is described.

Keywords

• blog
• bloggers
• dynamics
• living journals
• typology
• stigmas
• stigmatization