THE ARCHETYPE "STONE" AS AN EXAMPLE OF THE BASIS OF COMMUNICATIVE QUALITIES IN THE SPATIAL PLASTIC IMAGE OF A BUILDING

Abstract

The article consistently considers architecture as social communication and the building’s spatial plastic image as part of the communication process. Interpretations of the architectural archetype are reviewed; a general understanding of the phenomenon is formulated as complex perception of an image, where part of the codes are realized through the collective subconscious in the perceiver’s psyche. The existence of the architectural archetype "stone" is stated as a consequence of the influence produced by megalithic structures which served as the oldest social and cultural objects. The communicative qualities of modern social and cultural objects are analyzed as vivid examples of the "stone" archetype.

Keywords

• architecture
• archetype
• social communication
• perception