Features of Marketing Activities on the Internet

Abstract

The article is devoted to the analysis of the trends of Internet marketing development. The differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the Internet are determined. The problems of changing the trading infrastructure, the emergence of new channels for the distribution of goods and services, the changing nature of marketing communications, the benefits of interactive marketing are displayed.

Keywords

• Internet marketing
• e-commerce
• Internet users
• marketing activity
• interactive marketing