O turismo acessível como vantagem competitiva: implicações na imagem do destino turístico

Abstract

The image of destinations in tourism is usually related to their natural and cultural elements and also to their advantages in relation to the others. Having in mind the exponential nunber of destinations it’s quite reasonable that the degrre of competion between them develops all sorts of stategies in order to reveal their own value. To discuss the idea of Turismo Accessível means to think about the question of the need to adapt spaces, emphazising the aspect of the present requests and also the way the available informations can be useful to tourists. The aim of this document is then to show the fact that AT answer to present requests as well as corresponds to the image of a specific destination, a fact that leads us to the question of the meaning of the expressions “Tourism Destination image” or “brand image”, “the image of a destination as we will designed it from now on.

Keywords

• Accessible tourism
• Competitive advantage
• brand image