THEORETICAL RESEARCHES AND PROBLEMS OF REALIZATION OF SOCIAL RESPONSIBILITY OF BUSINESS

Abstract

The purpose of this article is to analyze the conceptual foundations of social responsibility of business and the problems of implementation of socially responsible practices in Ukraine. The approach is to present the importance of this activity, a review of the evolution of the corporate social responsibility concept, the main directions and difficulties of the implementation of these activities in practice. For this study we used the integrated CRS group theories, including Instrumental theories, Political theories, Integrative theories, Ethical theories. Within this classification the more detailed, already existing, directions of research are considered. All basic CSR models include three levels: 1. compliance with legislation, 2. social responsibility for profit 3. social activity that is not directly related to the receipt of benefits. The article also discusses a number of key modern areas of research of Political CSR, the business case for CSR, upstream/ downstream CSR, CSR in emerging economies, Corporate Social Irresponsibility (CSiR). An important area of research today is the relationship between the concepts of CSR and strategic management. In this case, social responsibility is considered as a paradigm "principles — processes — results". This approach involves identifying specific ways to integrate CSR into corporate strategy. Based on the research materials of Ukrainian scientists, the main directions, forms and problems of implementation of socially responsible practices in Ukraine are analyzed.

Keywords

• корпоративна соціальна відповідальність (ксв), корпоративна репутація, соціально відповідальні практики, стейкхолдери, бізнес-середовище