Duck business development strategy in duck farming center area of Indramayu Regency, West Java Province of Indonesia

Abstract

Ducks are one poultry livestock that has a role as a food source for animal origin protein in meat and eggs. Indramayu Regency is one of the regions with the highest duck population in West Java Province. This study aimed to identify internal and external factors for a duck business development strategy in this area. It was conducted in Tugu Village, Sliyeg District, in 2021. This research was carried out by performing Rural Rapid Appraisal (RRA) and Focus Group Discussion (FGD) and filling out questionnaires. The implementation of RRA is carried out to identify the potential, opportunities, and problems faced in conducting duck livestock business. A SWOT analysis was used in this study by considering Strengths, Weaknesses, Opportunities, and Threats. It revealed that the duck farming business in Indramayu is a profitable business and plays an important role to support farmers’ economic activities. For duck farming businesses in this region to develop correctly, there needs to be policy support for aggressive business improvement (growth-oriented strategy). Based on the SWOT analysis results, several general policy recommendations and technical policies were obtained as strategies for developing the duck farming business in the Indramayu regency.