INTERNET MARKETING BASED ON A DATA ECOSYSTEM

Abstract

This report examines the first step towards the implementation of Marketing 5.0, namely the use of data sets for informed decision-making by business organizations. The goal is to be able to predict the type of next product that their users will be interested in purchasing. Geographic, demographic, psychographic and behavioral segmentation methods are applied to build a picture of the next buyer and what they will buy. Based on the analysis, guidelines are prepared for what and how to offer, ideas for new products and services are highlighted, user experience is personalized, a reasonable price for new products is calculated through dynamic pricing. The problem facing modern marketers of management and effective use of the analyzed data is considered, and for this purpose one must start with narrowly defined goals and use only the data relevant to their achievement.

Keywords

• internet marketing
• marketing 5.0
• databases
• product personalization
• user experience