ACCESSIBLE TOURISM - THE IGNORED OPPORTUNITY

Abstract

To create a positive visitor experience, a key factor in obtaining economic benefits, the tourism industry must pay attention to all the elements that contribute to it, especially to accessibility. Visitor accessibility encompasses all tourism markets including seniors and people with disabilities, who have been defined through accessible tourism. This article offers a short presentation of the term accessible tourism, the existing research in the field and the main reasons why the worldwide tourism industry is seemly unaware of this particular market.

Keywords

• accessible tourism
• disabilities
• market potential
• research