The Temporal and Spatial Evolution of Changdao Island Tourism Network Attention Based on Baidu Index

Abstract

In order to promote the sustainable development of Changdao Island tourism, this paper collected the data of Changdao Island tourism network attention from 2013 to 2019 based on Baidu Index, analyzed the temporal and spatial evolution characteristics and influencing factors of Changdao Island tourism network attention by using seasonal concentration index and geographical concentration index, and put forward some suggestions. The results showed that the overall attention of Changdao Island tourism network was high and showed an upward trend, with large seasonal differences, which was basically consistent with the trend of the actual passenger flow of Changdao Island tourism, and there would be abnormal peaks due to special events and other factors. The regional distribution of Changdao Island tourism network attention was uneven, mainly distributed in nearby cities, economically developed cities and inland cities, but it had decentralized development potential. Changdao Island should vigorously develop tourism and increase publicity, maintain online attention, expand influence and improve popularity.

Keywords

• tourist destinations
• baidu index
• network attention
• island tourism
• passenger flow