CONCEPTUAL APPROACH TO FORMATION OF INNOVATIVE ENTREPRENEURSHIP`S CREATIVE POTENTIAL

Abstract

In accordance with the basic statements of management science, which help to a based conceptual approach to the formation of innovative entrepreneurship`s creative potential, its elements are the purpose and objectives, objects and subjects, principles, functions and subsystems, consideration of which the most significant managerial influences and stages of the process of forming the creative potential of enterprises. The theoretical and methodological basis of scientific research were scientific concepts and theoretical developments on methods of forming and evaluating the creative potential of innovative enterprises; information and analytical materials. During the writing of the article, the methods of theoretical generalization, comparative analysis and synthesis were used. The purpose of the article is to develop a conceptual approach to the formation of the creative potential of an innovative enterprise and substantiation of the method of evaluating its creative component. To achieve this goal, the following tasks are solved in the article. The essence and components of the formation of the creative potential of the innovative enterprise are defined. The factors influencing the formation of the creative potential of an innovative enterprise (socio-economic, demographic and socio-mental) are identified. The relationship between the creative, intellectual and competence components of the creative potential of an innovative enterprise is established. An algorithm for calculating the relative coefficient of the creative potential of the employee is proposed. It is reasonable that the direct parameter of the creative component is an integral indicator of the biological (natural) and socio-economic activity of man. The principles of formation of the creative potential of the innovative enterprise (system, complexity, flexibility, efficiency, consistency, protection of innovative business from threats and dangers of external, internal and design environment) are developed. Subsystems for ensuring the formation of the creative potential of an innovative enterprise (organizational, methodological, personnel, information, and software) are considered.

Keywords

• creative potential
• components of creative potential
• innovative enterprise
• methods of evaluating the creativity of employees