Using TAM model to empirically examine students' attitudes towards e-services in college of business administration

Abstract

This study examines the relationships between Perceived Ease of Use and Perceived Usefulness with actual use of E-Services among 189 students from College of Business Administration (CBA) at Prince Sattam bin Abdulaziz University (PSAU) for the academic year 2017/2018. Using a survey-based methodology based on TAM perceptive, the results show that Perceived Ease for Use (PEU) and Perceived Usefulness (PU) had positive associations with Actual Use (AU) of E-Services among CBA students. Thus, the result of this study supports the prediction of TAM theory. The results of this study should be useful to educational policy makers in Kingdom of Saudi Arabia (KSA) and elsewhere, as there is an opportunity of enhancing the E-Services in the academic context.

Keywords

• TAM
• e-service
• Ease of use
• Saudi Arabia