Znajomość polskich produktów regionalnych i tradycyjnych wśród młodych konsumentów

Abstract

The goal of the article was to analyze the level of familiarity with Polish regional and traditional products among young consumers. The research was based on data obtained from a diagnostic survey conducted in 2016 among 233 respondents, aged 18–34. Although preliminary due to sample size, the results confirm there is a need to run informational and promotional campaigns aimed at boosting the awareness of regional and traditional products among Polish consumers. This in turn may lead to a more balanced growth of rural areas and the development of tourism in particular regions.

Keywords

• regional products
• traditional products
• young consumers
• promotion of regional and traditional products