Impact of the crisis on electronic commerce

Abstract

Electronic commerce (E-commerce) as the activity of electronic purchase or sale of products with the help of online services or via the Internet, has experienced its expansion in the last few years. This way of trading gives small companies, or those newly established on the market, the opportunity to do business with low costs, while on the other hand, it allows large business organizations to reach a large number of consumers and to internationalize their business. After the crisis caused by the Covid-19 pandemic, many businesses were forced to reorient themselves to electronic commerce. Consumers could only satisfy their needs for basic foodstuffs through electronic commerce, since they had to stay in their homes due to health protection measures. However, consumer habits for electronic commerce persisted even after the crisis, and companies that did not make an adequate and timely transformation towards digital business are now faced with a serious problem of survival on the market.

Keywords

• electronic commerce
• enterprises
• consumers
• crisis