Knowledge and synergy as inductors of regional innovation in tourism: the case of the Observatory for Tourism at Federal District (Brazil)

Abstract

Tourism is the place for innovation. The reason for this pragmatic sentence comes from the multiplicity of competitive scenarios that contextualize companies and tourist destinations. From the current paradigms of competitiveness, satisfaction and loyalty of tourists, and the offer of value experiences, it is noticed a panoply of innovations that perform a strategic role on managing tourist destinations. In this sense, this article aims to conduct a discussion about regional innovation in tourism with emphasis on synergy and shared knowledge among stakeholders involved with touristic activities. The methodology employed consists of literature review about innovation in tourism and regional innovation in tourism and also used the qualitative research approach at a case study which addresses the implementation of the Tourism Observatory at the Federal District (Brazil), as practice-based governance in that region. The results show that the participation of public sector and educational institutions, as well as the cooperation interplayed by the stakeholders involved by this governance design, were key drivers for creating an innovative platform for the tourism management at the destination.

Keywords

• Turismo. Inovação Regional. Conhecimento. Sinergia. Observatório. Distrito Federal.