Socio-Cultural Environment, Conjugal Role Specification and Women’s Entrepreneurial Performance in the Cameroonian Context

Abstract

The main objective of this study is to present the role of the socio-cultural environment through the ideology of the specification of conjugal roles, on the entrepreneurial performance of women in the Cameroonian context. By adopting a qualitative approach using multiple case studies, semi-structured interviews were carried out on a sample of ten (10) female entrepreneurs from the city of Douala. The thematic content analysis was carried out using the Nvivo 10 software. From this analysis, it mainly emerges that inequalities linked to gender, residential proximity between the entrepreneur and her in-laws constitute the factors that lead to a counter-performance of women in entrepreneurship. However, the involvement of the spouse in domestic tasks promotes the achievement of entrepreneurial objectives by women entrepreneurs.

Keywords

• socio-cultural environment
• women’s entrepreneurship
• cameroonian context; conjugal role specification