Study of Determining the Causal Relationship between Motivations and Satisfaction of Sports Event Tourists: Mediating Role of Involvement

Abstract

Events are the attraction of destinations and one of the most important key marketing propositions in promoting places to attract an increasing number of tourists. Therefore, the purpose of this study was to determine the causal relations motivations and satisfaction of Sports Event Tourists with mediating role of Involvement. The present study method was descriptive - survey. The statistical population was included non-Tehranian tourists present in the return derby between Esteghlal and Persepolis. The sampling method was selected based on PASS software (382) using stratified random sampling, and they were also analyzed using Smart PLS 3 software. According to the findings of the research based on the direct, indirect, and significant effects of research variables, it is suggested to the sports event organizers that special attention should be paid to the psychological aspects of tourists in order to maintain and attract event tourists because their satisfaction depends to a great extent on these factors

Keywords

• psychological aspects
• involvement
• sports event tourists
• mediating role