The Fears of Elderly People in the Process of Purchasing Food Products

Abstract

Research background: The growing segment of elderly consumers implies the need to permanently explore the needs and expectations of older people in relation to the offer of food products. This is because, as the research results show, the households of the elderly are characterized by the different fulfillment of needs compared to others.

Keywords

• consumer behavior
• seniors
• older people
• food safety
• food consumption
• d12
• d91
• j14
• o39