The culture and economic attributes of pusostreet food industry: Basis for a contextualized framework of pusoteaching model

Abstract

Recognizing the cultural and economic attributes of pusois an essential part of Cebuanostreet food culture and industry that serves as the basis for a contextualized framework of pusoteaching model. The study used a grounded theorydesign with interviews among 18 key research participants. The attributes of pusomirror a social identity in Cebu’s street food industry and culture. Its orientation as a ritual object has shifted to a pragmatic orientation reflecting Cebu city’s fast paced-life. Its new identification creates a changing perspective; its characteristics remain integral to the Cebuano cultural identity; its rapid changes serve as one of the basesfor local government units to regulate the industry’s management operations; and serve as a framework in the creation and dissemination of a contextualizedteaching framework known as the Contextualized PUSO Teaching Model (CPTM). This innovative and culture-based teaching model addresses all teachers in academia to develop a sufficient grounding of cultural orientation and traditions that may warrant best learning opportunities.