How the Interaction of Big Data Analytics Capabilities and Digital Platform Capabilities Affects Service Innovation: A Dynamic Capabilities View

Abstract

The emergence of big data analytics capability (BDAC) and the development of service innovation have aroused the interest of scholars and practitioners in exploring the mechanism of BDAC-service innovation value chain from the inside. The current study adopts the dynamic capabilities view to examine the effects of the different types of BDAC on service innovation. Our findings from a survey of 175 organizations in China provide empirical evidence of two positive effects of big data analytics technical capabilities (BDAT) and big data analytics personnel capabilities (BDAP) on service innovation via dynamic capabilities. Furthermore, this study illuminates the significant and different quasi-moderating roles of digital platform capabilities. Such capabilities positively enhance dynamic capabilities and strengthen the effects of BDAT on dynamic capabilities but weaken the effects of BDAP on dynamic capabilities. Introduced environmental dynamism aims to examine how the influence of environmental factors negatively moderates the relationship between dynamic capabilities and service innovation. Our study offers theoretical and practical contributions.

Keywords

• Big data analytics capabilities
• service innovation
• digital platform capabilities
• dynamic capabilities
• environment dynamism