ANALYSIS OF THE ECONOMIC IMPACT ON A SPORTING EVENT. NEA REGIONAL COLLEGE GAMES. 2019 EDITION

Abstract

This work is a contribution to the economics field of sport, considering the objective main application of the input-output model to the assessment of economic impact of a sporting events, taking as a case study "Regional University Games NEA 2019". In addition, it is proposed to study the different dimensions of the event's legacy, directly associated with the concept of impact. Thus, this model makes it possible to evaluate the impact of a specific public policy or private demand to stimulate economic activity through a specific sector, sport in this case. To do so, they employ the multipliers of the Argentinian input product matrix and surveys to reveal the consumption of the organizers and participants of the event. All this, with the intention of adding rationality criteria to the decisions made by both public and private sports organizations. It is important to mention that this study joins the lines of research widely studied by Salgado Barandela, Barajas and Sánchez Fernández (2017) on the subject developed mainly in Europe and the United States, not having found academic references in Argentina or Latin America on the subject. The results indicate that these games have generated an additional boost to the demand for goods and services of the host city and the generation of both economic and social legacy has been verified.

Keywords

• economic impact
• sporting event
• college games
• multipliers
• input - product matrix