THE STRATEGIC RELEVANCE OF TECHNOLOGY-RELATED VARIABLES TO THE COMPETITIVENESS OF SMALL - TO MEDIUM-SIZED FURNITURE MANUFACTURERS

Abstract

SMMEs can make a critical and positive economic contribution to South Africa, and small- to medium-sized furniture manufacturers (SM/FMs) have the potential to contribute to economic growth, job creation, and GDP. However, the furniture industry has not stayed abreast of technological advances. To survive in an environment of increasing competition and imports, competitive strategies must be devised. One such strategy is for technology adoption and implementation that can provide solutions for the furniture industry to improve speed, quality, variety, flexibility, and productivity, resulting in improved competitiveness. However, the adoption of technology means that its acquisition and application must be managed strategically, as the use of technology involves far more than simply taking it into account during the business-plan

Keywords

• Furniture manufacturers