REFLEKSI NILAI DI BALIK PENETAPAN HARGA UMOONU

Abstract

Abstract: Reflection of Value in Umoonu Pricing. This study aims to reveal the concept of pricing for “umoonu” (perfume) implemented by the Al-Amanah Orphanage. Phenomenology was used as a method with several informants from the residents of the orphanage and the local village head. The results of the data analysis show that the general price-fixing reflects the value of obedience to the Creator and “motoliango” (affection). In addition, trust has an important role in the process of price formation. This happens because the purpose of general price-fixing is to get material gain (money), create a peaceful life, and humanize humans.

Keywords

• kasih sayang
• ketentraman hidup
• materi
• penetapan harga