The Role of Social New Media in Reproducing Intangible Cultural - The Case of Folk Poetry

Abstract

Abstract: This study delves into one of the most intriguing themes in the sociology of heritage: the role of social new media as a supportive instrument in reproducing intangible cultural heritage, as well as its role in conserving folk poetry as an important Algerian cultural. The empirical study was conducted on a sample of influencers in the Bir Later district of Tebessa, Algeria, who are interested in such cultural patterns as those available on social media (Facebook). The study sought to answer the following questions: What function does current digital media have in protecting folk poetry in the Bir Later region? Does digital media help to present folk poetry to new generation? Can folk poetry spread globally through new media? The study's findings underlined the efficiency of new social media and its contribution to the reproduction of popular culture in general, as well as the preservation of folk poetry in particular. Keywords: social media; cultural heritage ; intangible heritage ; Folk Poetry.