The Conceptual Foundations of Evaluating the Development of Retail Trade Enterprises

Abstract

The article is aimed at formulating the conceptual foundations of evaluating of retail trade enterprises development. The conceptual approach to evaluation of development of enterprises of retail trade is presented, which is based on the author’s own definition of essence of development and its evaluation. A characteristic feature of the proposed conceptual approach is the presentation of typology of development of a retail trade enterprise in the form of two hierarchical levels – by nature of changes (quantitative, structural, qualitative) and by types of development (scale, vector, intensity, integration, character of dynamics of changes, balance, nature of use of resources). In accordance with the allocated types and kinds of development, an aggregate of evaluation objectives and criteria is defined. In turn, in accordance with the allocated objectives, an aggregate of necessary and appropriate approaches is allocated; system of obligatory principles is substantiated, within the framework of which specific principles are allocated. This conceptual approach constituates the basis for elatorating a development evaluation methodology that will facilitate creation of competitive advantage of retail trade enterprises.

Keywords

• conceptual approach
• development
• development of enterprise
• changes
• evaluation
• enterprise of retail trade