Transformation of Strategic Management in the Digital Economy (on the Example of Air Transport)

Abstract

Globalization, which presupposes the strengthening of multifactorial economic, social and other phenomena, needs strategic management, forecasting and foreseeing its impact on every spheres of public life without any exception. Unfortunately, the modern Russian strategic planning system appears to be unbalanced and ineffective; key indicators of the adopted and developed strategies are abstract in nature and are weakly correlated with the practical needs. This is clearly illustrated by the example of such an important branch of the economy as transport. Strategic air transport management in Russia in the context of the digital transformation of the economy, especially the practice of strategic planning and forecasting, has a number of bottlenecks and needs to be improved. A very vulnerable spot in modern strategic management is the occasional use of methods of strategic audit (control). This conclusion is confirmed by the analysis of the draft Transport Strategy for the period up to 2035, submitted for discussion and revision. It is not possible to solve this problem without scientific support and methods of strategizing approved by domestic and foreign practice.