Key Success Factors for Export Structure Optimization in East Asian Countries Through Global Value Chain (GVC) Reorganization

Abstract

Global value chains (GVCs) play a pivotal role in advancing export structure optimization in East Asia. As GVCs restructure and digital technology rapidly progresses, effectively leveraging these chains for export competitiveness has become essential. However, research has rarely examined the key factors in GVC restructuring or explored how innovation, policy frameworks, and market access contribute to export optimization. To address these research gaps, this study systematically identifies key success factors for promoting export optimization in East Asian countries under GVC restructuring, based on global value chain theory, resource-based theory, and innovation diffusion theory. Through a literature review and expert interviews, 14 pivotal factors were analyzed using DEMATEL (Decision Making Trial and Evaluation Laboratory), ISM (Interpretive Structural Modeling), and MICMAC (Cross-Impact Matrix Multiplication Applied to Classification) methods. Findings show that strengthening innovation capabilities, facilitating technology spillovers, investing in cross-border e-commerce, and improving market access policies are crucial drivers of export optimization. Policies that enhance market access, promote international standards, and support investments in digital platforms demonstrate strong influence within the GVC system. Collectively, these factors elevate East Asia’s position and competitiveness within GVCs. This study contributes to the theoretical framework on GVC restructuring and export optimization, offering insights into resource-based and innovation diffusion strategies and practical guidance for export policy development.

Keywords

• global value chain (GVC)
• export structure optimization
• East Asian countries
• trade
• DEMATEL-ISM-MICMAC