Climate crisis literacy through media: a positive discourse analysis of selected Nepali media content

Abstract

AbstractThis article investigates the role of Nepali mass media, including radio, television programs, news reports, and editorials, in disseminating information and fostering awareness about the climate change and its consequences. The analysis, from the perspective of positive discourse analysis (PDA), reveals that Nepali mass media is using informative language to convey messages about the climate crisis. It also shows that Nepali media is actively working for climate action, urgently calling on individuals and societies to take preventive measures against potential environmental threats. Simultaneously, it also conveys, amidst the challenges, a sense of hope for a better future. This optimism is grounded in the belief that coordination and collaboration for climate change adaptation functions as a catalyst for questioning established societal norms and nurturing public consciousness.

Keywords

• Climate change
• climate crisis
• Nepali media
• positive discourse analysis (PDA), media literacy
• Jeroen van de Weijer, Shenzhen University, Shenzhen, China
• Environmental Studies