Analiza i Egzystencja (Jan 2022)
Fetyszystyczny wymiar samorozwoju (zarys problematyki)
Abstract
In this text I would like to argue that individualistic culture of today is imbued with a specific notion of the self. Phenomena like life-style blogs, „cult” of celebrities and especially self-realization gurus and literature co-create a discourse on man where self is no longer regarded as an inner essence, substance or existential potency of a man but rather as a tengible and to some extent concrete object. Thus „being oneself” ceases to function as a verb and starts to be a noun – name of a form of psycho-somatic wholeness that we can and should incorporate. As a consequence the self is ultimately brought to a number of styles of living with its rules, worldviews and modes of behavior and ultimately is reified. Becomes a magico-religious object which in anthropological terms can be described as a fetish.
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