ASPECTS REGARDING THE FACEBOOK USER IN ROMANIA AS A POTENTIAL DESTINATION IMAGE - VECTOR

Abstract

The Internet’s rapid development from the 1.0 version to the 2.0 one has triggered the appearance of social networks. Facebook is Illustrative of them due to the number of users it attracts and its international range of dispersion. Although a beginner in communication, Facebook Romania is prone to contribute highly to the “content generator” market in what concerns its users. In order to create or maintain a brand’s positive image it is necessary to know some elements regarding the demographic aspects of the target public, and its attitudes, predilections or behaviours in general. Thus, web pages created on Facebook can “transform” its users into fans and there is a possibility that afterwards these fans become image -vectors by way of the delivered experiences. This article tries to study the fundamental elements that could make up the profile of a user from the targeted group as a potential destination image- vector.

Keywords

• The Internet’s rapid development from the 1.0 version to the 2.0 one has triggered the appearance of social networks. Facebook is illustrative of them due to the number of users it attracts and its international range of dispersion. Although a beginner in communication
• Facebook Romania is prone to contribute highly to the “content generator” market in what concerns its users. In order to create or maintain a brand’s positive image it is necessary to know some elements regarding the demographic aspects of the target public
• and its attitudes
• predilections or behaviours in general. Thus
• web pages created on Facebook can “transform” its users into fans and there is a possibility that afterwards these fans become image -vectors by way of the delivered experiences. This article tries to study the fundamental elements that could make up the profile of a user from the targeted group as a potential destination image- vector