Effects of forest vacation activities and personality traits on behavioral intention(森林度假活动与人格特质对参与者行为意图的影响)

Abstract

In this study, we analyzed the differences in the effects of different forest vacation activities and personality traits on participants' behavioral intentions through two quasi-natural experiments (experimental group-forest therapy and control group-forest tourism), and found that:(1) personality traits of participants in two groups of forest vacation activities were categorized as resilient, overcontroler, and emotional;(2) there were significant differences in the results of behavioral intentions among the different class of personality traits, and the overall distribution of resilient > overcontroler > emotional type groups was shown; (3) under the interaction effect of the two groups of forest vacation activities and the three personality traits, the results showed that the behavioral intention was influenced by both the class of personality traits and the forest vacation activities synergistic effects. The findings of this study expand the study of the subjective influences on behavioral intentions of forest therapists at the theoretical level, and at the practical level, they help to deepen the forest therapy products and provide empirical evidence for the rational arrangement of experiential contents.(以森林康养为实验组、森林旅游为对照组进行准自然实验，分析了不同森林度假活动与人格特质类别对被试行为意图的影响，结果发现：（1）2组森林度假活动参与者人格特质分为心理弹性型、过度控制型和情绪型3类；（2）不同人格特质类别群体之间的行为意图提升存在显著差异，且整体呈现心理弹性型>过度控制型>情绪型的特征；（3）在2组森林度假活动和3种人格特质的交互作用下，行为意图受人格特质与森林度假活动协同影响。在理论层面拓展了森林康养者行为意图的主体影响因素研究，在实践层面有助于深化森林康养产品开发，为合理安排体验内容提供实证依据。)

Keywords

• forest therapy(森林康养)
• forest tourism(森林旅游)
• latent class personality(人格特质潜在类别)
• behavioral intention(行为意图)
• generalized estimating equation(广义估计方程)