PLANNING STRATEGY DEVELOMPENT SUPERIOR PLANTATION OF AGRIBUSINESS PLANTS IN SUKOHARJO DISTRIC

Abstract

The plantation sector is an agricultural sub-sector that has the potential to be developed in Sukoharjo Regency, therefore it is necessary to study potential plantation crops for priority development. The aim of this research is to formulate a development strategy for agribisation of estate crops.Analysis of the data used is Analytical Hierarchy Process (AHP), Strengths Weaknesses Opportunities Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM). Sugarcane plantation is a priority crop to be developed in Sukoharjo Regency and the chosen strategy is market penetration. This strategy is to do with upgrading activities of farmers in the development of sugarcane commodities through seeding, production, institutions, capital, human resources, appropriate technology.

Keywords

• plantation
• strategy
• market penetration