In the present research, zeolite is used for the removal of toxic Congo red dye from water solution. The effects of different operating conditions such as hydrogen potential (pH), contact time (time), zeolite dose (D), initial dye concentration (C0), and ionic strength (I) are investigated for Congo red adsorption under batch mode. It was found that the adsorption process was greatly affected by the initial pH of the dye solution. The removal efficiency decreased from 97.68 to 5.22% when the pH varied from 3 to 5; thus, acidic conditions clearly improve Congo red adsorption on zeolite. At pH 3, an increase in C0 and I and decrease in D resulted in an increase in the adsorption capacity qe. The effects of these three parameters and their interactions were also investigated using the 23 full factorial design experiments approach where qe was chosen as the response. The results obtained from this method followed by the analysis of variance and the Student’s t-test show that, the influence of these parameters on dye adsorption process are in the order I 0 2, MSE, and RMSE.