The article is devoted to the study of the color usage in creating of the image of fear in Ambrose Bierce`s short stories. Through the use of individual writing color symbols, the prevailing atmosphere of Bierce’s short-stories is reflected. Particular attention is paid to establishment and systematization of color images-details, which dominate in the writer’s short stories. We study the role of color use in the Bierce`s short stories. The study of the combination and dominance of color images, the frequency of their use by the author contributes to a complete understanding of the features of Bierce’s work and his worldview. The conclusions are drawn about psychological mastery of Ambrose Bierce.