Media convergence: a strategic element in the construction process of television production On line

Abstract

This article looks at the show “On line”, produced by the “Núcleo de Especiais da RBS TV” (Brasil), in order to demonstrate the use of media convergence as a strategic resource in the search for structure, expression and expansion of television texts.

Keywords

• Convergência midiática, estratégias comunicacionais, produção televisiva.