With the massive access to renewable power generation and the advancement of the marketization process, the development prospects of virtual power plants that can give full play to the value of flexible resources have gradually emerged. In the process of virtual power plant participation in the market, the formulation of its market trading strategy needs to be challenged by the market mechanism. On the other hand, the market trading is closely related to the optimal scheduling of resources. The adjustable capacity of the internal resources, uncertainty, load behavior and other characteristics bring challenges to the development of trading strategy. This paper focused on the challenges and problems faced in the market transactions of virtual power plants, and summarized the market strategies adapted to the market mechanism. The key technologies required to deal with the formulation of the strategies, such as uncertainty handling, bid analysis methods, and virtual plant management methods were analyzed and reviewed, in order to provide a reference and a direction for the future research on virtual power plants.