Virtual Reality Shopping-Insights: A data-driven framework to assist the design and development of Virtual Reality shopping environments
Rubén Grande,
Javier A. Albusac,
David Vallejo,
Carlos González-Morcillo,
Santiago Sánchez-Sobrino,
José J. Castro-Schez
Affiliations
Rubén Grande
Corresponding author.; Department of Information Technologies and Systems University of Castilla-La Mancha Paseo de la Universidad 4, 13071 Ciudad Real, Spain
Javier A. Albusac
Department of Information Technologies and Systems University of Castilla-La Mancha Paseo de la Universidad 4, 13071 Ciudad Real, Spain
David Vallejo
Department of Information Technologies and Systems University of Castilla-La Mancha Paseo de la Universidad 4, 13071 Ciudad Real, Spain
Carlos González-Morcillo
Department of Information Technologies and Systems University of Castilla-La Mancha Paseo de la Universidad 4, 13071 Ciudad Real, Spain
Santiago Sánchez-Sobrino
Department of Information Technologies and Systems University of Castilla-La Mancha Paseo de la Universidad 4, 13071 Ciudad Real, Spain
José J. Castro-Schez
Department of Information Technologies and Systems University of Castilla-La Mancha Paseo de la Universidad 4, 13071 Ciudad Real, Spain
In this paper, Virtual Reality Shopping Insights (VRSI) is presented, a framework that aids the development of Virtual Reality (VR) shopping applications as well as collecting data and analysing it. VRSI aims to help software developers and researchers by abstracting the layers needed to setup VR technology on applications developed with Unity. Moreover, it provides data registration tools that monitors user activity from non invasive data sources. This data can be useful for marketing analysts to understand user behaviour inside V-commerce applications, helping them to improve the setup and layout of such environments with data-driven decisions. Furthermore, we present an example of VR shopping application developed with VRSI.
