Virtual Reality Shopping-Insights: A data-driven framework to assist the design and development of Virtual Reality shopping environments

Abstract

In this paper, Virtual Reality Shopping Insights (VRSI) is presented, a framework that aids the development of Virtual Reality (VR) shopping applications as well as collecting data and analysing it. VRSI aims to help software developers and researchers by abstracting the layers needed to setup VR technology on applications developed with Unity. Moreover, it provides data registration tools that monitors user activity from non invasive data sources. This data can be useful for marketing analysts to understand user behaviour inside V-commerce applications, helping them to improve the setup and layout of such environments with data-driven decisions. Furthermore, we present an example of VR shopping application developed with VRSI.

Keywords

• Virtual reality
• VR shopping
• Behaviour analysis
• Human–computer interaction
• Software development
• Marketing