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Actes Sémiotiques
(Jan 2015)
La nature au supermarché. Sur le packaging des produits dits biologiques
Gianfranco Marrone
Affiliations
Gianfranco Marrone
Université de Palerme
DOI
https://doi.org/10.25965/as.5379
Journal volume & issue
no. 118
Abstract
Read online
No abstracts available.
Keywords
esthétique
marque
éthique
véridiction
nature
marketing
rhétorique
bio
dénégation
hypocrisie
packaging
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