An Exploration on the effectiveness of face-to-face and virtual meetings in educational projects dealing with impact innovation

Abstract

Which is the most effective format for meetings in a project dealing with impact innovation? This paper presents the results of a survey amongst 42 business school students experiencing face-to-face or virtual meetings during their MBA classes. Qualitative interviews and a personality test clarify the results. A significant majority of students rated face-to-face meetings as more effective for the ideation phase of the projects, which contains predominantly brainstorming. The results show no clear tendency for the phase of research and preparation for the final assignment as well as for a written report. For presentations, the majority considers face-to-face meetings as more effective.

Keywords

• online
• face-to-face
• meetings
• projects
• effectiveness
• impact innovation