Every modern tourism company strives to remain competitive and maintain its market position in the context of global changes in the world economy due to the corona crisis that shook it in 2020. While public authorities increased spending on health care support and victim assistance, tourism organizations, like other businesses, were forced to reduce their business activity. Tourism is the third-largest export sector of the world economy, and the share of the tourism sector in the GDP of some countries is more than 20%. Tourism has been one of the sectors most affected by the COVID-19 pandemic. Thus, the further development of the tourism industry and the way out of the corona crisis depends entirely on the development of optimal ways of forming and promoting a competitive tourism product in the conditions of the corona crisis.