To the problem of PR social-communicative nature

Abstract

The article represents the attempt of social-philosophical analysis of public relations concepts of the contemporary researchers. The research results in the author's conclusions about the functional characteristics of public relations as social communication. The author considers social integration to be one of the most important functions of public relations.

Keywords

• связи с общественностью (паблик рилейшнз
• public relations
• pr
• социальная коммуникация
• диалог
• дискурс